This is Science. Not Magic.
Your child’s brain learns through rituals, repetition, and expectation. Yeubo simply gives you the tools to activate the systems they already have.
What's Actually Happening In Your Child's Brain?
The magic isn't in the gummy — it's in your child's brain.
When you combine a physical action (ritual) with a belief (expectation), you activate real neural pathways that change how your child feels.
STEP 1
THE PREFRONTAL CORTEX SETS THE EXPECTATION
When a child hears: "This is your Brave Gummy," their Prefrontal Cortex (PFC) lights up. This is the part of the brain responsible for planning and belief.
It instantly predicts the emotional state: calm, courage, or focus.
Science Note:
Research from neuroscientists like Dr. Andrew Huberman shows that the PFC can change stress levels and heart rate simply through expectation.
"I'm going to feel BRAVE!"
STEP 2
THE SIGNAL TRAVELS TO THE HYPOTHALAMUS
The hypothalamus is the brain's command center for hormones and stress. After the PFC creates the belief, it sends a signal here to start changing the child's body chemistry.
The Shift:
Cortisol drops (calm), Dopamine rises (brave), or Acetylcholine increases (focus).
STEP 3
THE BODY RESPONDS PHYSICALLY
This is where the ritual becomes real. The child isn't pretending — their biology is genuinely changing to match the belief.
Evidence:
Expectation-driven state change is documented in Stanford behavioral studies and open-label placebo research.
Heart Rate Slows
Breathing Deepens
Muscles Relax
Focus Sharpens
WHY PAIRING A RITUAL + GUMMY WORKS
It's not magic, it's neuroplasticity.
1. Sensory anchor
Kids need something physical. The gummy becomes the "anchor" the brain associates with the feeling of calm or bravery.
2. Repetition
Real neuroscience principle: Neuroplasticity. Doing the same ritual daily wires the brain to access that emotion faster.
3. State Change
When the ritual is repeated, the child starts feeling the emotion even before the gummy touches their mouth.
TAP THE BRAIN TO EXPLORE
See what each part does for your child.
THE "BELIEF" CENTER
Controls belief, prediction, and emotional meaning-making. It tells the rest of the brain what to prepare for.
What this means: "I believe I am Brave."
The "Control" Center
Controls hormones, heart rate, and stress response. It translates thoughts into physical chemical releases.
What this means: Body shifts gears instantly.
The "Action" System
Controls breathing, grounding, and physical sensation. It executes the commands sent from above.
What this means: Deeper breaths, calmer hands.
What Chemicals Are Involved?
Dopamine
Confidence & Motivation
Released during Brave rituals to help kids ready to take on challenges.
Cortisol
Stress Hormone
Reduced during Calm rituals to stop the "fight or flight" feeling.
Acetylcholine
Focus Spotlight
Boosted during Focus rituals to help the brain lock onto specific tasks.