The Kids Vitamin Industry Is Sleeping

Walk down the kids' vitamin aisle and it all looks the same. "Sugar-free." "Vegan." "Natural." In 2026, that's not innovation. That's the bare minimum. Most kids' vitamins top up nutrients — but do nothing for the real emotional struggles kids face every day.

Swapping Sugar For Science

Yeubo was born from the simple story between Emilio and his Grandad: What if we took that powerful psychological trigger, but replaced the Skittles with nutritional ingredients chosen to support the outcomes?

We Sell Emotional Nutrition

Gummies formulated nutritionally by UK pharmacists to support
the nervous system.

A daily ritual that harnesses the placebo effect to amplify feelings
of Calm, Focus, and Bravery.

We Build Habits

Most brands want you to be dependent on them forever. Our goal is the opposite.