Ready to Start the Ritual?
Give your child the tools for emotional wellness.
✨ Meet the Rituals That Help Your Child Feel Brave, Calm, and Focused.
Backed by neuroscience from experts like Dr. Andrew Huberman and Stanford research. Combining the power of the Physiological Sigh, Visualization and Positive Expectancy.
Why Rituals Work
Simple actions can change how the brain feels.
Prediction & Belief
When a child expects to feel brave or calm, their brain releases dopamine to match that expectation. This is the "Placebo Expectancy Effect."
Research: Valerio 2025
The Vagus Nerve
Slow, controlled breathing tells the heart to slow down. This activates the parasympathetic nervous system (rest & digest).
Source: Huberman Lab
Conditioning
Repetition builds resilience. Doing the same ritual daily strengthens the neural pathways for emotional regulation.
Psychology of Habit
Brave Rituals
Helping children find courage in new or scary situations. Perfect for school drop-offs or trying new things.
🦁 The Brave Roar Breath
Take two short inhales through the nose (sniff, sniff).
Exhale long and slow through the mouth like a quiet roar.
Repeat 3 times before the gummy.
Science:
This is the "Physiological Sigh," proven to offload CO2 and reduce acute stress instantly.
🦸 The Super Pose
Stand tall with hands on hips.
Chin up, chest out.
Say: "I am ready."
Eat the Brave Gummy.
Science:
Expansive postures ("Power Posing") can help lower cortisol and increase feelings of confidence.
🗣️ Brave Words
Hold the gummy in hand.
Parent asks: "Who is brave?"
Child answers: "I am!"
Take the gummy to seal the deal.
Science:
Self-affirmation activates the brain's reward system (ventral striatum) reducing threat response.
Brave Time (PRE-ORDER, SHIPPING 14TH FEB)
£15.00
Calm Rituals
For unwinding, bedtime, or when big feelings take over. Helps regulate the nervous system.
🎈 Balloon Belly
Place hands on the belly.
Breathe in deep to fill the "balloon" (belly rises).
Breathe out slow to deflate the balloon.
Science:
Diaphragmatic breathing stimulates the Vagus Nerve, slowing heart rate and inducing calm.
☁️ Cloud Floating
Close eyes before taking the gummy.
Imagine floating on a soft white cloud.
Count backwards from 5 to 1.
Science:
Visualization shifts brainwave activity from high-alert Beta waves to relaxed Alpha waves.
🫙 The Calm Jar
Shake your body ("shake the wiggles out").
Freeze like a statue.
Take a deep breath and eat the gummy.
Science:
Physical release followed by stillness ("progressive relaxation") helps release muscle tension.
Calm Time (PRE-ORDER, SHIPPING 14TH FEB)
£15.00
Focus Rituals
For homework time, reading, or complex play. Helps dial in attention and reduce distraction.
👀 Laser Eyes
Pick one spot on the wall.
Stare at it without blinking for 10 seconds.
Blink, smile, then start the task.
Science:
Visual focus drives mental focus. Narrowing the visual field triggers acetylcholine release for attention.
🖐️ 5-Finger Countdown
Hold up one hand.
Touch each finger to the thumb, counting 1-2-3-4-5.
Say "Focus Mode: ON".
Science:
Fine motor coordination engages the brain and acts as a "priming" cue for concentration.
📚 The Book Sprint
Set a clear goal ("Read 2 pages").
Take the Focus Gummy.
High-five before starting.
Science:
Goal-setting releases dopamine, the molecule of motivation and pursuit.
Focus Time (PRE-ORDER, SHIPPING 14TH FEB)
£15.00
THE YEUBO METHOD
How to combine the gummy + ritual for maximum effect.
1
OPEN TUB
Build the anticipation.
2
DO RITUAL
Breath, Pose, or Focus.
3
TAKE GUMMY
Taste the nutrients.
4
BEGIN
Start your activity.