"Hi there! My name is Emilio, and I'm the founder of Yeubo. This is my Grandad. This is how he taught me about the power of the mind!"
When I was a kid, I struggled with confidence and always felt nervous doing new things. One day, my Grandad gave me a single blue Skittle and told me it was a “bravery sweet.”
He said, “When you eat this, you’ll feel brave.”
And I believed him.
That tiny moment changed everything—I felt braver, calmer, and more in control. It was my first real experience of how powerful the mind can be.
Years later, that moment became the foundation of Yeubo—pairing simple rituals with nutrients to help kids build confidence, focus, and calm from the inside out.
And Grandad is still part of the journey today.